This was a super fun project to work on with a great team. We were tasked with creating a visual explanation of a new Visa product, the Visa Commerce Network.
We came up with our high level concepts and worked them into several script drafts. Once the script was locked, I created all apps and graphics to be used throughout as well as all the fictitious branding, signage, packaging, etc. seen in the commercial (check out that Scarlet Air banner!) Along with Designer duties I assisted with some of the Producer duties as well: Selecting Actors, VO Actors, Locations and Music. Lastly, I worked with Audio Engineers on the final mix and mastering of the product.
Visa Commerce Network walks you through three distinct customer journeys as they receive an offer, enroll, and earn a reward.